Build the store.
Not the code.

The Shopify theme for clothing labels. Paid once, yours for life.

Register your interest Explore the demos

Six demo stores. One theme.

  • RASTER
  • Circa
  • Colonne
  • Eclipse
  • Signal
  • OFFSET

The theme

One theme. Three tiers. One payment.

See it run.

Every store below runs the same theme. Open one and click through it the way a buyer would.

  • 6 stores live
  • Theme 1.18.0
  • Password WOTG

The theme

The theme you install stays yours. Updates are included for the life of the GRID range. Colours, type, sections and pages: all set in the Shopify editor, for everything your tier lists. Shopify stays underneath. The store is what you build on top.

Why pay when a theme is free?

Free themes are made for every store. GRID is made for labels.

With GRID: the 3 apps it replaces would cost about $23 a month, $287 a year, $863 over three years. GRID costs $149, once. You keep $714; it pays for itself in 7 months.

$0 a month.

With GRID CORE: the 8 apps it replaces would cost about $111 a month, $1,342 a year, $4,027 over three years. GRID CORE costs $229, once. You keep $3,798; it pays for itself in 3 months.

$0 a month.

With GRID STUDIO: the 11 apps it replaces would cost about $128 a month, $1,546 a year, $4,638 over three years. GRID STUDIO costs $389, once. You keep $4,249; it pays for itself in 4 months.

$0 a month.

Tier

The apps these features replace, each on its lowest paid plan, as listed on 9 October and 11 October 2026 (the tiles below name them), at its yearly price where one is listed; the monthly figure is the yearly cost divided by twelve. Some have a free plan for small stores: Wiser up to 50 orders a month; Searchanise up to 24 products; Kiwi Size Chart & Recommender up to 3 size charts. Free apps are never counted.

  1. Built in. Not bolted on.

    Every tile is an app you won’t have to install.

    Tier
    Billing
    • Size guide, with garment drawings Replaces Kiwi Size Chart & Recommender Instead of $95.88/yrInstead of $7.99/mo In the theme From GRID
    • Related products Replaces Wiser Instead of $108/yrInstead of $9/mo In the theme From GRID
    • Drop page with a countdown Replaces Essential Countdown Timer Bar Instead of $83.88/yrInstead of $6.99/mo In the theme From GRID
    • Product image zoom Built into the theme In the theme From GRID
    • Collection filters New in CORE Replaces Boost AI Search & Filter Instead of $348/yrInstead of $29/mo In the theme From GRID CORE
    • Search suggestions New in CORE Replaces Searchanise Instead of $192/yrInstead of $16/mobilled yearly In the theme From GRID CORE
    • Sign-up popup New in CORE Replaces Privy Instead of $288/yrInstead of $24/mo In the theme From GRID CORE
    • Colour swatches New in CORE Replaces Color Swatch King Instead of $178.80/yrInstead of $14.90/moon Shopify Basic In the theme From GRID CORE
    • Second image on hover New in CORE Replaces Singleton Second Image Hover Instead of $47.88/yrInstead of $3.99/mo In the theme From GRID CORE
    • Free-shipping bar New in CORE Free apps do this too In the theme From GRID CORE
    • Complete the look, in the cart New in STUDIO Replaces ICU In Cart Upsell Instead of $119.88/yrInstead of $9.99/mo In the theme From GRID STUDIO
    • Loading screen New in STUDIO Replaces Loadify Instead of $47.88/yrInstead of $3.99/mo In the theme From GRID STUDIO
    • Custom cursor New in STUDIO Replaces Custom Cursor Instead of $36/yrInstead of $3/mo In the theme From GRID STUDIO
    • Video backgrounds on any section New in STUDIO Built into the theme In the theme From GRID STUDIO
    • Product ring, lineup and text reveal sections New in STUDIO Built into the theme In the theme From GRID STUDIO

    With GRID: 3 paid apps you skip, $23.98 a month or $287.76 a year.

    With GRID CORE: 8 paid apps you skip, $111.87 a month or $1,342.44 a year.

    With GRID STUDIO: 11 paid apps you skip, $128.85 a month or $1,546.20 a year.

    Lowest paid plan as listed on 9 October and 11 October 2026, on the Shopify App Store or, for Wiser, on its own pricing page. Some of these apps have a free plan for small stores. App names belong to their owners; WOTG is not affiliated with any of them. Each app at its yearly price where one is listed, otherwise twelve months; the monthly figures are that divided by twelve.

Compare the tiers

The same theme. Three ways to own it.

One theme, paid once, yours for life. Each tier up puts more of the store in your hands, with no code.

The full studio

For labels with a creative director

GRID STUDIO

See it run (RASTER, opens in a new tab, Password WOTG)

Animation, video and fine typography.

GRID STUDIO: $389, one payment.

From $490 after 30 days or 50 licenses, whichever comes first.

Opening price · 30 days or 50 licenses, then $490

  • Animated product showcases
  • Video backgrounds on your sections
  • Fine typography with your own fonts

Password WOTG RASTER

For labels that drop every season

GRID CORE

See it run (Signal, opens in a new tab, Password WOTG)

Your pages, laid out your way.

GRID CORE: $229, one payment.

From $290 after 30 days or 50 licenses, whichever comes first.

Opening price · 30 days or 50 licenses, then $290

  • Filters and instant search
  • Video in the hero
  • Full-screen menu and scrolling banners

Password WOTG Signal

For a first collection

GRID

See it run (OFFSET, opens in a new tab, Password WOTG)

A complete store, ready to sell.

GRID: $149, one payment.

From $190 after 30 days or 50 licenses, whichever comes first.

Opening price · 30 days or 50 licenses, then $190

  • Lookbooks and drop pages
  • Cart drawer and product zoom
  • SEO and accessibility built in

Password WOTG OFFSET

Compare every feature

30 days. Full refund. No questions.

As long as the theme is not live on a public store yet.

How it works

Four steps, all in your Shopify admin.

Your files arrive right after payment.

  1. Pick your tier.

    One payment. One license covers one Shopify store. The agency license covers five stores.

  2. Import the zip.

    Upload it in your Shopify admin. Your current store stays as it is until you choose to publish.

  3. Set it up in the editor.

    Fonts, colours and sections, all in the Shopify editor. Nothing your tier lists needs code. A request outside that list may need a developer.

  4. Publish when you are ready.

    Nothing publishes itself. Preview, adjust, then publish when you choose.

Before you buy

The questions that come up first. Yours is not here? Write to us.

Do I need a Shopify plan?

Yes. Shopify's own plan is a separate cost, paid to Shopify.

One payment, or a subscription?

One payment. One license covers one Shopify store. The agency license covers five stores. Updates are included for the life of the GRID range. Nothing to pay to renew.

Who stands behind WOTG?

Who Owns The Grid is a studio that designs and sells Shopify themes for clothing brands. Messages are answered by the WOTG studio. We reply within two business days.

What happens when the opening price ends?

After 30 days or 50 licenses, whichever comes first, the price moves to $190 for GRID, $290 for GRID CORE and $490 for GRID STUDIO. Licenses bought at the opening price are governed by the terms in force on the day of purchase, like every license.

How do I get help?

Write to us. We reply within two business days. A bug takes the time it takes to fix, and we keep you posted. The installation guide covers each screen.

Opening November 30.

Opening prices for 30 days or the first 50 licenses, whichever comes first.

One email when we open, nothing else. Privacy

A question before then? Write to us.